Find A Store - AEO 


American Eagle Outfitters Store Locator

Competitive Analysis, Wireframes

Desktop, Mobile Web, iPhone App, Android App



AEO was in need of an updated store locator on both desktop and mobile web. Before the competitive analysis, I already knew that I had several problems to solve. There was no way to single out AEO-owned stores (such as Aerie or Factory). There was also inaccurate hours during the holidays due to the way that the previous locator was designed.  Future iterations were to include individual store pages.  





  • Competitive Analysis
  • Stakeholder Interview
  • Low-Res wireframes
  • Hi-Res wireframes 

What was Improved:

  • Filters for properties (AEO, Aerie, Factory)
  • Store Indicators adhere to design standards
  • CTA button design upgrade
  • Mobile-optimization
  • Directions to stores
  • Extended & holiday hours
  • Future iterations were to include individual store pages

Information Architecture

  Taxonomy Form

Taxonomy Form

  • Advanced Landing Page Creation (Baffin) & Homepage layout
  • Taxonomy
  • Faceted Navigation
  • Site Merchandising
  Card Sort

Card Sort



  • Competitive Analysis
  • Analytics review
  • Drupal/ Baffin CMS 
  • Card sorting
  • Usability Testing
  • A/B Testing

Marketing -Digital, Print, In-Person Experiential

  • Branding
  • Logo Usage
  • Style Guide
  • Brand Voice
  • Press Releases
  • Graphic design
  • Social Media creation
  • Publishing
  • Banner Ads
  • Print Advertising
  Logo Usage Guide - Social Media Style Guide

Logo Usage Guide - Social Media Style Guide


Various Other Projects

AEO - Password Reset Flow 

  • Competitive Analysis 

  • Wireframes
  • User Stories
  • Error Message studies 
  • Error Message re-write 

AEO- Low Stock - Sense of Urgency 

AEO .png

AEO - Quick View A/B test 

AEO Navigation