William Hill - Nevada App Redesign

Challenge: The Nevada mobile app has not been redesigned in over 5 years. The limitations included having a 20-year-old back end that won’t be updated.

Solution: Researched the current mobile experience and located friction points. Updated branding (colors and logos) to current design. Refreshed architecture to aid with findability.

Method:

  • Research - in person

  • Low-Fidelity Wireframes (Axure)

  • Hi-Fidelity Wireframes

WHAppwires.png

Some Key Changes to the design:

  • Added a splash page for the app

  • Provided an updated password process that allows the user to actually update password.

  • Updated the hierarchy of the items.

  • Created an easy way to deposit funds - right from most pages.

  • Turned plain text information into stylized text with a focus on easy readability.

  • Updated the timeline so that users could see when in-play events were taking place.

  • Provided information about the user’s account (such as name and amount of money on deposit) right after login.

  • Updated the marketing to match the requirements from the style guide (updated imagery, colorways, and logo).

  • Provided an easier-to-read win-loss (Transaction) history by adding color-coded indicators.

New+Design.png

Old Designs

Old+Account+History.png