Taxonomy Research Plan

Bath & Body Works as a company has a very strong category offering. They are well known for their candles and body sprays, but they sell many items beyond this.

As a focus on omni-channel increases, Bath & Body Works was looking to learn how to increase findability of products on their site.

There were a number of items that we wanted to learn, and so we mapped those out prior to running the research efforts.

We have just completed Taxonomy research and are preparing to collaborate on the final learnings.